![]() ![]() To avoid burnt or dark areas, as well as unexposed foreground, the ND filter can be a suitable solution and improve the exposure of the whole image. Whether we’re battling glare or too much sunlight, they offer a great way to avoid overexposing the frame. ![]() Operated by rotation.Īdvantages of using filters in product photographyīest practices show that filters are useful when realizing product photography outdoors. The ND filter (neutral density) limits the intensity of the light entering the camera sensor without affecting the colors.We need to know that some surfaces, such as metal, do not polarize the reflected light. The CPL (polarizing) filter polarizes the light that enters the camera, which removes the reflected light, especially from water and glass.Ultraviolet filters (UV) – block ultraviolet light.But if we look at the publications of some product photographers we will notice that many of them use polarization filters on their lenses in the studio, with which they manage to control reflections, and sometimes resort to neutral density filters to achieve more balanced composition.įilters with the most common use in product photography can be reduced to: They find the widest adaptation among landscape painters. The application of filters in photography depends on the specific genre of photography and the end result that is intended to be achieved. But at the same time, filters have the ability to ruin a seemingly good frame by degrading the image, changing colors or not reflecting the texture of the product properly. The filter is an accessory that photographers use to enhance the image, especially in creative photography or to create effects. That’s why artistic decorations, such as filters, frames, shades and oversaturation should be avoided.įilters – advantages and disadvantages of using them in product photography Yes, the product needs to stand out, to look its best, but without being a reason to move away from its real appearance. The main goal in product photography has always been to transmit a correct, most natural and understandable signal to consumers. In this line of thought we should ask ourselves:ĭo we need filters in product photography? More than ever, they have managed to bring customers closer to brands.Īnd while for many of us, taking pictures with our phones using special filters to style and distinguish our photos in the ocean from social media is a fun endeavor, when it comes to product photography, we know that this type of filters can compromise the quality of our product.Īs customers expect more and more from e-commerce retailers, the strength of the product frame can hardly be overlooked and images for online stores are best to be realistic. Today, social media has become one of the most important marketing channels to promote many businesses. ![]()
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